Attempting to “walk the talk” of conference communication
Experimentation with back-channel communications and media delivery in a conference setting using Apple iPod touch devices as the primary device.
Ian Quartermaine
Full Article – PDF
Preface
Circumstances and a desire to break new ground in conference communications lead to some interesting experimentation at the “Education Revolution in Action” conference held at John Paul College in June 2009. The event, sponsored by ISQ & QSITE (amongst others) is in its second year.
Background
Many conference goers have noticed a tendency in the last couple of years for delegates to use a range of communication tools to actively communicate with others during talks and presentations. Depending on the devices owned by individuals and the wireless coverage supplied at a conference venue, delegates would use email or some other messaging service to communicate online their rapture or pain at what was being presented. With the proliferation of smart phones, net-books, ubiquitous wireless at venues and services like Twitter, the practice has increased and the term “Back-channel” has come into common use. Wikipedia describes back-channeling in relation to public speaking as “the practice of electronically passing notes among some or all of the audience/students during the lecture. When sanctioned, this practice is particularly useful for speakers who are attempting to dynamically modify their presentations based on immediate feedback from the audience. When unsanctioned, this practice is often very distracting for the presenter. Meebo and Twitter are common back channeling devices, although any chat room style device works well”. (Wikipedia, the free encyclopedia, 2009)
Twitter is now in the main stream and in case you’ve missed it, is “a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.”(Wikipedia, the free encyclopedia, 2009)
As indicated, this practice is not everyone’s “cup of tea”. Opinions range from those who think it is inconsiderate, rude behavior; to those who might cynically claim the back-channel is often more edifying than what is happening at the lectern. Whatever your opinion, I think the “horse has bolted” and the next generation of presenters should look to actively engage and include the back-channel in their planning. This is exactly what we attempted at our conference this year.
In the months preceding the conference we had also been trialling a server solution from Apple called “Podcast Producer”. The solution allowed the web based submission of various media (audio & video) and then instigated work flows that encoded, watermarked and addressed the media on a Wiki interface on the server. From here an RSS subscription URL could be generated and anyone with a copy of iTunes could subscribe and download the media. IPhone and iPod touch users on campus could then “sync” the media to their devices and take it with them. Prior to the conference I had only really used the installation for “cultural” video like sport and special events at the college. The conference provided an opportunity to use the server to deliver content to delegates and I will outline what we attempted shortly.
Circumstance was kind and a month before the conference Apple offered the loan of 250-300 iPod touch devices for delegates to use during the conference. What we attempted would have been possible without this, but the scale of exposure to the technology would not have been.
I had been experimenting with a web service called CoverItLive (CiL). I’d used it with staff and students for live feedback and was impressed firstly at its functionality, and secondly by its price; free! The service describes itself as a live blog. Basically it allows you set up live chat sessions with embed script generated at the time of creation of each blog. A webpage with the embedded script is then accessed by any number of users with each getting a unique instance of the chat (blog) window. Each window shows the aggregate of all contributors. I tested pages in a Safari browser on an iPhone and found the developers had optimised the code for these devices. This is obviously the service I selected to use at the conference and more of its functionality will outlined shortly.
The Process
It requires a fairly advanced infrastructure and level of service to attempt what we did. Campus-wide wireless access meant that no matter what room delegates were in they could participate with their device of choice. An open guest Wi-Fi channel was provided to delegates during the conference. I had some brilliant support from our library staff members who, the day before the conference, took all the iPods, “barcode stickered” them and fed them into a database. They then packaged the devices with the conference sample bag. Previous to this, I had used a team of students to charge the devices, link them to iTunes and sync some pre-prepared videos to the devices. These included a presentation from a teacher who couldn’t be at the conference and a helper video I created for first time iPod users. We retained the services (and paid) three students to assist with video media during the conference. Acer sponsorship provided a lab of Net books and these were set up by our Techsphere staff with a pre-configured copy of iTunes already subscribed to the Podcast Producer server.
Just prior to the conference we set up a designated area of a publicly accessible web server for the session scripts. I created a simple sequence of pages, generated CoverItLive (CiL) session scripts for roughly three quarters of the planned conference presentations and embedded them in the pages. The service also provided Twitter integration based on “#” tags so we generated a unique table of hash tags for conference sessions and published these to delegates. A setting in CiL tells the script to search the twitter streams constantly for its relevant tag and pulls the “tweets” into the dialogue window alongside the CiL dialogue coming from the pages (E.g. Send a tweet with the tag “#edrevkey1” in the body of the text and it would appear in the relevant chat window for that session). Delegates had the choice of using the web pages or their normal twitter client. One annoying but understandable overhead was the requirement for each session to have a moderator. As a user accessed their chat window our moderators would approve their first comment and then set “Always Approve” to allow all future comments. CiL is used for large scale public events and this feature is a necessity to control any badly behaved participants (“trolls”). With a single administration account I designated certain staff members to be moderators (”Producers”) and elected a small group of “Panelists” for automatic unmediated access. This group obviously included our speakers in each of their respective sessions. Media and polling objects can also be added to the streams and each session had a quick evaluation/feedback poll for the presenter.
During the conference my team of student cameramen and staff took high definition video of roughly half of the sessions. When not filming, students were back in the lab editing the AVCHD footage using Pinnacle Studio and outputting the video as high quality iPod mp4 footage. Once completed the videos were then uploaded to Podcast Producer server. As mentioned earlier this could then be accessed by anyone with copy of iTunes and the subscription URL. Delegates were encouraged to find ten minutes on Day Two to go to the Acer lab and grab a sample of presentations they may missed on the previous day. It was more a matter of demonstrating the process rather than a serious attempt to deliver all media to all delegates. There was simply not enough time in two days for all the editing and data transfer required. We are finalising the content presently and the external subscription URL will be sent to all delegates for their access.
Reflection
The degree of back-channel chat on the various sessions varied considerably, ranging from “none at all” to considerable. Keynotes generated more discussion than break-out sessions where the intimacy of the smaller venues seemed to discourage some users. The quality of chat ranged from insightful and extremely useful down to whimsy and pure fun; all valid in my opinion as a way to enhance the conference experience. Some delegates did not participate finding the novelty of using the iPod touch enough to occupy idle moments. Some simply felt uncomfortable with this new and exposed way of communicating. There is no doubt that the “Twitterati” amongst the presenters and delegates carried many of conversations, accustomed as they are to this sort of communication. We also had people external to the conference watching the streams and contributing in some cases. One presenter to my knowledge actively engaged the stream asking another delegate to interrupt him with any worthwhile questions. While this was rough and unstructured, I couldn’t help thinking that collaborating with the audience in this fashion has great value. No doubt it requires considerable confidence on behalf of the presenter.
Feel free to access the site to see some of conversations and get a feel for what went on. The site is still open at http://jpcconference09.jpc.qld.edu.au/backchannel.html . A great feature with CiL is the replay mode. Once a live session has been closed, the script and data remain in place for viewing. Refer to Figure 1 for parts of the chat transcript of Keynote 3; an engaging paper on Nanotechnologies presented by Dr Kristin Alford.
Some connection problems and iPod issues were reported but generally the CiL service and the devices worked extremely well. Most problems were more to do with user’s unfamiliarity with the devices.
As to the video media; production issues aside, it is hard to argue with the value added for delegates of presentation video supplied after and during the conference. To be able to refer back for details in presentations and indeed see talks that were missed is invaluable. I don’t believe there is a more efficient workflow (i.e. file> podcast server >iTunes >iPod) on offer for media delivery at the moment and the device is a pleasure to use. Whether the dominant platform in the future will be iPod/iPhone or some other remains to be seen, but the value is obvious. We are evaluating how this type of delivery model can be used in the classroom for instructional and course related media as well as the “cultural” content already discussed. Refer to Figure 2 for a sample of the conference video titles currently available in the “Podcasters” channel in iTunes. Unfortunately access to this feed is only available to conference delegates at this time.
Bibliography
Wikipedia, the free encyclopedia. (2009, July). Article -Back-channel (In Public Speaking). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Back-channel
Wikipedia, the free encyclopedia. (2009, July). Article -Twitter. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Twitter

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